As creatives, ultimately we want to get our work sold. Well, one of the great ways to do that is with a market stall.
When you’re at a market, you want your stall to capture the attention of people walking past, so that everyone sees you in the crowd and wants to come over to buy your magical work.
The best way to make your market stall stand out? You guessed it — branding. Sure, you can just put your work on the table and let it speak for itself, but at a market you need to be able to literally stand out from the crowd — both the other makers at the market and the crowds of people browsing and buying.
You want to be the stall that everybody wants to come and look at, so let’s talk about how you can do that by making sure your market stall is on-brand, aligned, and turning those browsers into buyers!
Signage is a big part of having a market stall. It’s something that clearly states who you are, what you’re doing, what you offer and lets people see you from across the way at a market. Some people may even be specifically coming to find you, so having clear, creative, beautiful signage is going to help people recognise you and your brand.
Whether it’s on the front, on top of or behind your table, there are heaps of different signage options to look at and decide what’s going to work best for you, your budget and the market itself.
At some markets, you’re going to be given a table. At others, you’re going to have to bring your own. In either case, you can decide how you’re going to brand the table itself at your stall.
2. The Table
If a table is supplied, you can cover it in an on-brand tablecloth. For me, I used to use brown paper to create a specific effect for my tables. If you have the option to bring your own table, then make sure it’s easy to transport, the design suits your purpose, and if you’ll need to cover it.
On your table, you’re likely going to have prints to stack, pins to lay out, postcards to spread out or things to hang. Whatever it is, you’re going to need some sort of storage like stands or racks to hold your goodies.