11 Practical Tips for Nailing Your Next Client Call

In the branding process, a video consultation call is often the first personal interaction that a potential client has with me. First impressions matter so it’s important to get this first meeting right to set the tone for the project and start the relationship off on the right foot. I’ve been having these discovery calls with clients all throughout my freelancing career and have at least one a week at Black & White Studios so I’ve picked up a few quick tips along the way that I hope will help you ace your meetings and lock in that client!

Acknowledge & inform your client

This step will depend on how your client will have booked in with you but however that happens, it’s vital that your client feels confident that their booking has gone through correctly, and that they will know how to join the call when the time comes. For me, my clients book through Calendly which sends me an email notification and adds it to my calendar. I then email the client back thanking them for booking in, confirming the time and date, explaining to them where to find the link to join the call and saying that I’m looking forward to meeting them and learning more about them and their business. This email doesn’t take long to write and send, especially if you have a template or automate it somehow, but it makes a big difference in the…