20 Ways To Build Your Brand Identity On Your YouTube Channel

We already know that branding helps you to stand out, show up and share your best self. When it comes to YouTube, showing up as the best, most amazing and compelling version of yourself is what’s going to make people stick around on your channel.

It takes less than a second for people to form an opinion about your brand, so when people land on your YouTube channel, you want them to know immediately that this is somewhere they want to hang around with the kind of content they want to watch.

As someone who has a YouTube channel and has helped a bunch of creatives brand their own channels, I know a thing or two about branding a YouTube channel. Of course, I also watch a heck of a lot of YouTube myself, so I know what attracts me to a channel and makes me want to watch it!

This week, I’m going to take all of that experience and be your guide in why and how you should brand your YouTube channel so that you can get your audience hooked!

Why Brand Your YouTube Channel?

When people land on your YouTube channel and see your profile photo, banner and the kind of videos you have, it’s going to take them 50 milliseconds to make a judgment on whether they’re going to watch your content, subscribe or check out your profile. Pretty…