2022 Brand Plan | A Creative’s Guide To Branding and Marketing Your Small Business in 2022

Ready to build and grow your brand and your incredible creative business in 2022? Then we’re ready to help! Today, we’re kicking things off with our top 6 recommended strategies to focus on this year so you can brand and market your business like the creative pro that you are.

You probably already have strategies in place that you’re using, but it’s a darn good idea to review these every now and then. Strategies, techniques and platforms all change over time, so what you were doing two years ago might no longer work quite so effectively today.

We want to help you maximise your brand and give yourself the best possible opportunities to reach your people and make money doing what you love. If that sounds like a plan, then these 6 strategies are going to help you kick some ass and have a great year doing it!

1. Find Clarity On Your Brand

Finding clarity underpins everything we talk about when it comes to branding, and it gets more and more important by the day.

If you haven’t already, you need to really make sure that you’ve done your brand strategy work so that you are really clear on your brand foundations:

• What your brand is about