7 Reasons Creators Should be Using Email Marketing to Grow Their Audience

I love email marketing. In fact, if you’ve subscribed to Brand Your Passion, you’ll know! As email marketing’s biggest fan, I’m here to talk about why and how you can use it in your own business.

In a nutshell, email marketing is about sending emails and developing relationships with prospects and customers (thanks to Neil Patel for that description!). And the beauty of it is that you can send whatever you want to those people that want to see it.

You probably already know of email marketing from the brands you follow. You know the ones — it’s the information, sales, discounts and new releases that you just can’t resist. Well, that power isn’t just for big brands. Today, I want to show you how you as an individual creative can make email marketing your best friend, and give you 7 reasons why you’re going to want to.

‍1. Your subscribers already KNOW you.

The people who sign up to your email list are warm leads — they already know you, your brand, and your products or services. However they’ve found you, they’ve found you already. Not only that, they’ve found out something about you that’s made them want to sign up for more. You don’t have to wow them with an amazing ad like this is the first time they’ve ever seen you…