As a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come…

Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction? It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will…

Lemon8, Bluesky, Read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week — some stick around, others don’t — so how do you know which ones to jump on and invest time in, and which not to? …

Over the years, I’ve interviewed 20+ creatives on Brand Your Passion, worked with hundreds of other creatives, been a creative myself, and spent a lot of my time observing creatives that I love. And I started thinking, what is it that makes these brands successful? What is it that ties…

There are lots of things that go into building a brand, from your brand strategy to your visuals to the way you share and grow your brand. But what’s the number one thing every brand needs? The #1 thing that every brand needs is a clear message. How a clear message impacts a creative business Throughout my business, I’ve pivoted four times. My business started as a hand…

Renata, also known as GremRen, is a Melbourne-based indie artist who’s all about fun creatures and punchy colour palettes. You can see her messing around with paint pens, yarn, wood carving, and the list goes on. AKA, if it’s vibrant and fun, she is in. In this episode, I talk to Renata all about her secrets and I find out how on earth she has done it to build thousands of followers worth of audience, an amazing art style and that kick ass brand.

Okay, so you’ve got an opportunity. You’re going to be a guest on a podcast, a speaker at an event, or your work is going to be featured in a magazine, for example. How do you make sure you’re making the most of that opportunity? 1. Streamline your URLs & social media handles When your social media…

You already know that branding is important. You’ve got a tagline, your website looks great, and you’re creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent…

Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped…