This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase ‘passion for fashion’ take on a whole new meaning, Whitney Manney. Whitney is a fashion and textile designer from Kansas City with a BFA in Fibers and a desire to create art through her fashion — something she’s most definitely achieving with her independent label WHITNEYMANNEY. Creating a narrative between colour and pattern is a signature of her work, or as she puts it, “My job isn’t done until everybody in the world believes fashion is art”.

Recently, we’ve been talking a bit about Twitch — a live streaming platform that we are kinda loving right now. Live streaming is an exciting, creative way to put out your content and create a community, but it can definitely feel a little overwhelming when you’re trying to get started! …

If you think about any story you’ve ever read or any movie you’ve ever watched, there are typical characters we encounter. There’s the Hero, the Jester, the Wise Sage, and many more. We’re familiar with these characters and intuitively understand who they are — and we can harness that very same power for your brand. Say hello to brand archetypes! They’re a way to clearly establish what your brand is all about and use that to connect with your audience.

This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn Greer. Ashlyn has always had an undeniable passion for fashion, before she even knew what it really was, let alone that it could be a career! But even after finding her career in fashion, she knew that she could do what she loved AND create things that mattered and made a difference. Enter, Fashivly — an online personal styling service for real people living real lives.

Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more. It’s smart for you to want to protect that! That’s where that tiny little ‘R’ icon comes in — a trademark…

Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included. But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you…

This week on the Brand Your Passion podcast, I was joined by two bold ‘n beautiful creatives, Roxy Prima and Phoebe Cornog — the co-founders, muralists and educators behind Pandr Design Co. After meeting and bonding over their love of art and lettering, Roxy and Phoebe realised they had met their creative soulmates. Lettering turned into murals, meetups turned into business coaching for creatives, and before they knew it, they were all-in on an incredible 6-figure creative business.

There’s nothing more frustrating than putting a heap of effort into your Instagram content and trying to share your work with the world — only to find you’re not getting the engagement you want. …

We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, we’re giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life! First and foremost, before you do any actual design work, make sure you have your brand strategy all worked out. That way, you can create your designs with intention and achieve all that magic that comes from strategic brand identity design.