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Choosing The Right Content Platforms | Grow Your Brand’s Social Media Presence Without the Overwhelm
When it comes to social media, it can feel like there’s a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, it’s also not a good use of your time and resources!
The most effective way to build your brand’s social media presence is to be on one or two of the perfect places where your customers and clients are hanging out and to build a really strong presence there — no freaking out, no selling out and no feeling icky about where you’re at.
Now that you know you don’t have to be doing everything on every platform all the time, let’s talk about which platforms you can choose from and how to decide which are the ones for you.
Macro & Micro Platforms
A great place to start is to use one macro platform and one micro platform.
Macro Content
These are bigger, longer-form pieces of content that can be broken down into smaller pieces. For example, a blog post, podcast, video or newsletter. Macro content has more information, more detail, bigger impact and usually takes more time to create.
