Naming Your Business | How To Know When It’s Time For a New Name

A big part of your brand is your name — so how do you know when it might be time to change it?

Changing brand names is a hot topic here at Maker & Moxie right now, which is my own freshly-launched name! It’s something that comes up for most of us one way or another, whether you’ve changed your name before, thought about changing it, or if it’s something that comes up for you one day down the line.

Maybe you have a feeling that your business name isn’t right and you think it could be better. Maybe there’s something else that feels problematic in your brand. Whatever the situation, I want to show you how to tell when the time is right for a brand spankin’ new name!

The Business Reasons For Changing Your Name

1. Your business has changed

If something in your business has changed, such as your products or services, it might be time for a new name.

One of the reasons I decided to change my name is because I’m no longer doing what I was doing when I started my business. I started my business as a hand lettering and typography artist and designer. As a studio producing mostly black and white art, I named it Black & White Studios — a very simple, quick, easy name! That…