The Brand Identity Design Process

Hollie Arnett

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4 min read

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Feb 23, 2022

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We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, we’re giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!

First and foremost, before you do any actual design work, make sure you have your brand strategy all worked out. That way, you can create your designs with intention and achieve all that magic that comes from strategic brand identity design.

Once you’ve got your strategy sorted, it’s time to get designing! Whether you’re DIY-ing it or hiring someone to help, we want to give you the process to designing your brand identity.

1. Create a Mood Board