The Brand Identity Design Process

Hollie Arnett
4 min readFeb 23, 2022

We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, we’re giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!

First and foremost, before you do any actual design work, make sure you have your brand strategy all worked out. That way, you can create your designs with intention and achieve all that magic that comes from strategic brand identity design.

Once you’ve got your strategy sorted, it’s time to get designing! Whether you’re DIY-ing it or hiring someone to help, we want to give you the process to designing your brand identity.

1. Create a Mood Board

A mood board turns the intangible strategic direction of your brand into tangible design elements. If you get it right, it can save you a heck of a lot of time later on down the track.

When you create a mood board that establishes the direction of your brand and aligns with your brand strategy, it will make it much easier for you to choose all your design elements later in the process. You’ll be able to check that your design decisions align with the brand strategy represented in your mood board.

A well-made mood board can act like a guiding star and will keep you from flying blind as you start to design.

2. Design Your Logo

Here’s the most important part about this step — design your logo in black and white.

Why? There are two reasons:

  1. It makes sure your logo is practical.
    Your logo needs to be able to work without colour, scale larger and smaller, and work on different…
Hollie Arnett

Design addict, typography nerd, hand lettering lover and branding boss. Living the dream running my one-woman studio @makerandmoxie 🖤