The Brand Strategy Ultimate Guide | Kickass Techniques For Your Creative Business

Hollie Arnett
Maker & Moxie
Published in
9 min readAug 5, 2020

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This week I’m giving you a deeper dive into brand strategy, sharing the three main steps for getting clarity about your brand, and somehow relating strategy to cake! I talk about what brand strategy is, why you need it, and how to do it.

In a recent post about what branding is, I gave you a brief breakdown of what brand…

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Hollie Arnett
Maker & Moxie

Brand strategist & coach for creatives. Helping artists & makers build your brand, share your work & own your moxie.